Sublime
An inspiration engine for ideas
His name is an indicator—not a cause—of his outcome.
Steven D. Levitt • Freakonomics Rev Ed
At university, he had been learning about game theory and now it came in handy.
Steven D. Levitt • Think Like a Freak
Because criminals respond to incentives as readily as anyone, the result was a surge in crime.
Steven D. Levitt • Freakonomics Rev Ed

law of unintended consequences.
Stephen J. Dubner • SuperFreakonomics
The typical economist believes the world has not yet invented a problem that he cannot fix if given a free hand to design the proper incentive scheme.
Stephen J. Dubner • Freakonomics
Another study has shown that low maternal education is the single most powerful factor leading to criminality.
Steven D. Levitt • Freakonomics Rev Ed

The answer lies in finding the right data, and the secret to finding the right data usually means finding the right person—which is more easily said than done.