Sublime

To be successful and grow your business and revenues, you must match the way you market your products with the way your prospects learn about and shop for your products.

veracity.

a product doesn’t need to hit the front page of the New York Times to attract users. We need only to hit the New York Times of our scene.

It’s the difference between potent and poisonous.

“working backwards from the customer.”

how do you get, maintain, and multiply attention in a scalable and efficient way?

To be somebody or to do something.

A fragile sense of self is constantly under threat.

our choices are a reflection of our character.