Sublime

The question is: How do you find out what your customers really want—who they are, and how to market to them? How do you put them into “buckets” so you can customize your marketing to them and generate more sales?

these four surveys collectively form the foundation, because together, they take all the guesswork out of your marketing. And that is the whole point. How do you succeed in market after market with nearly 100% success? You take out all the guesswork.

The most accurate representation of what people really want comes from identifying what they don’t want and determining what actions they’ve taken in the past.

People don’t know what they want.

This opened-ended survey is a survey you conduct once, before you build out your online sales funnel.

Set up a simple site with a Landing Page and a two-step email opt-in process, whereby you simultaneously obtain a prospect’s name and email address (to build your email list) as well as the answer to your Single Most Important Question from your Deep Dive Survey (to accumulate survey data).

The pillars of the system are four primary surveys: The “Deep Dive” Survey The “Micro-Commitment Bucket” Survey The “Do You Hate Me” Survey The “Pivot” Survey