Sublime

glory and accomplishment are of far less importance than the creation of character and the individual good life.

You don’t go out with your marketing to everyone. You go to where there is a captive or potential audience that might be interested in what you do.

Nothing has sunk more creators and caused more unhappiness than this: our inherently human tendency to pursue a strategy aimed at accomplishing one goal while simultaneously expecting to achieve other goals entirely unrelated.

These seemingly simple but exacting standards mattered more than some grand vision or power trip. In his eyes, if the players take care of the details, “the score takes care of itself.” The winning would happen. Walsh was strong and confident enough to know that these standards would eventually contribute to victory.

Virality isn’t luck. It’s not magic. And it’s not random. There’s a science behind why people talk and share. A recipe. A formula, even.

Be consistent.