Sublime

keep track of the sourcing of your facts.

What do you hope to explain and/or communicate?

‘Why does this matter?’

‘If I said this, would that be right?’ I ask.

The opportunity was that, increasingly, in the words of one former editor, ‘We are making news for people who already know the news.’

what is the detail I need to include to properly explain this?

What don’t you understand?

Why does this matter to the people I’m addressing?

ASK YOURSELF Are there elements of this subject I don’t understand?