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Rory Sutherland: Life lessons from an ad man
ted.com
BE GOOD AT TWO THINGS feat. Rory Sutherland: Vice-Chairman of Ogilvy UK | Every London Office
youtube.comRory Sutherland on Lenny’s Podcast:
Products like Meta Portal TV, Google Glass, Japanese toilets, and wine boxes were amazing products but something about the timing or the marketing was wrong and the consumer never bit
Rory on Japanese toilets: “I think it’s barbaric that the Western Hemisphere dry wipes.”
The reason most people adopt new technology
As Rory Sutherland, the vice-chair of Ogilvy UK and the cofounder of its Behavioural Science Practice, puts it: “It is much easier to be fired for being illogical than it is for being unimaginative.
Anne-Laure Le Cunff • Tiny Experiments: How to Live Freely in a Goal-Obsessed World
In many areas of policy and business there is much more value to be found in understanding how people behave in reality than how they should behave in theory.*
Rory Sutherland • Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life
