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BE GOOD AT TWO THINGS feat. Rory Sutherland: Vice-Chairman of Ogilvy UK | Every London Office
youtube.com
25 lessons from Rory Sutherland:
1. A flower is a weed with an advertising budget.
2. Consumer research is great at telling you what people did, it's terrible at telling you what people will do.
3. To reach intelligent answers, you often need to ask really dumb... See more
Sharing what I am watching:
1) Everyone who works on products (and wants to make them successful) should watch this @rorysutherland presentation: https://t.co/012sEWK7f2
This video is ostensibly about advertising, but it is really about human behavior. (2 more videos below)
Shreyas Doshix.com
Rory Sutherland on why group decision making is often worse than personal judgement https://t.co/Gj6CRLLF40
Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life
Rory Sutherland • 2 highlights
amazon.com