Sublime
An inspiration engine for ideas
An effecting sports marketing strategy goes far beyond simply paying a roster of ambassadors to parrot a brand’s messaging and show up at events. It’s about displaying a certain level of taste and awareness of compelling stories and individuals from across the spectrum.
It’s about being selective, yet omnipresent.
Oliver Burkeman
@oliverburkeman
–PAUL BARNES, COMMERCIAL TYPE
Eli Altman • Run Studio Run: How to operate and grow a small creative studio
‘You’re our longest-serving contributor,’ said Carleton, flinching at the bang. ‘Our most admired. Indeed I should say our most popular.’ I’m beginning to speak like him, he thought: Thomas Hart is catching, that’s the trouble. ‘I’ve often heard it said that it’s a consolation – that’s the general feeling, as I said to the board – to wake on Thursd
... See moreSarah Perry • Enlightenment
One recent study using Premier League data for two seasons beginning in 2006 found that teams whose passing networks were more centralized in one or two players scored fewer goals, even though these central players may have been the strongest players in the club.5
David Sally • The Numbers Game: Why Everything You Know About Football is Wrong
The problem is that within many conventional retail organisations, the term “content” is conflated with advertising. To wit, I’ve even seen entire brand YouTube channels that contain nothing more than a company’s TV ads. And while it is true that fashion brands like Chanel and Burberry, for example, long ago began to think more like media companies
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