Sublime
An inspiration engine for ideas
‘workmanlike’ players were selected instead of ‘stars’ and the appeal of the ‘David Beckham’ narrative (the instinctive belief that good-looking players are somehow better) was rejected.
John Yorke • Into The Woods: How Stories Work and Why We Tell Them
experience
Craig Mod • Post-Artifact Books and Publishing
What football had not witnessed, Anderson and Sally felt, was an analytics revolution. Plenty of people were reading the numbers and taking note of what they said: these are the players who have sprinted the most, these are the number of shots we have taken and the rest. But nobody – as far as they could tell, at least – was trying to find out what
... See moreRory Smith • Expected Goals
U.S. Sports Business Reporter
Bloomberg - Are you a robot?
The problem is that within many conventional retail organisations, the term “content” is conflated with advertising. To wit, I’ve even seen entire brand YouTube channels that contain nothing more than a company’s TV ads. And while it is true that fashion brands like Chanel and Burberry, for example, long ago began to think more like media
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