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Value basis:

David A. Fields • The Irresistible Consultant's Guide to Winning Clients: 6 Steps to Unlimited Clients & Financial Freedom

We Are All the Same Age Now: Valuegraphics, The End of Demographic Stereotypes

Cover of We Are All the Same Age Now: Valuegraphics, The End of Demographic Stereotypes

The customer is willing to pay a premium for a product or service out of principle.

Michael Eisenberg • The Tree of Life and Prosperity: 21st Century Business Principles from the Book of Genesis

Price

Cover of Price

The Price of Peace: Money, Democracy, and the Life of John Maynard Keynes

Zachary D. Carter

Cover of The Price of Peace: Money, Democracy, and the Life of John Maynard Keynes

Growing Influence: A Story of How to Lead with Character, Expertise, and Impact

Cover of Growing Influence: A Story of How to Lead with Character, Expertise, and Impact

William Poundstone comments in Priceless: The Psychology of Hidden Value:

Dr. David Lewis • The Brain Sell: How the new mind sciences and the persuasion industry are reading our thoughts, influencing our emotions, and stimulating us to shop

Perceived value:

Ramli John • Product-Led Onboarding

there has usually been a fairly close correlation between bond prices and the AD line.

John J. Murphy • Intermarket Analysis