Sublime

science as the starting point, Darren Bridger provides an eminently practical guide to designing for your customer’s brain. Neuro Design is packed with actionable strategies and techniques and is a must-read for every marketer and designer.’ Roger Dooley, author of Brainfluence ‘An interesting book on a topic which should be of great importance to

BEAR (Behavioural Economics in Action at Rotman)

improving one aspect of the choice architecture: how information is collected and made available to consumers. We call this Smart Disclosure.