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Habit: The 95% of Behavior Marketers Ignore: The 95% of Behavior Marketers Ignore (paperback)
amazon.com

Strategy Beyond the Hockey Stick: People, Probabilities, and Big Moves to Beat the Odds
amazon.com
Smart Customers, Stupid Companies: Why Only Intelligent Companies Will Thrive, and How To Be One of Them
amazon.com

André Chaperon
andrechaperon.com