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reliability,
Roger L. Martin • The Design of Business
creativity and innovation. To
Roger L. Martin • The Design of Business
We asked P&G’s businesses to focus on winning with those who matter most and against the very best.
A. G. Lafley • Playing to Win: How Strategy Really Works
me, right meant that P&G would focus on achievable ways to win with the consumers who mattered the most and against the very best competition.
A. G. Lafley • Playing to Win: How Strategy Really Works
Failing to Choose
A. G. Lafley • Playing to Win: How Strategy Really Works
Strategy is an integrated set of choices that compels a desired customer action.