Sublime
An inspiration engine for ideas
reality and profitable operation.
Roger L. Martin • The Design of Business
creativity and innovation. To
Roger L. Martin • The Design of Business

reliability,
Roger L. Martin • The Design of Business
The model for value creation offered in this book requires a balance-or more accurately a reconciliation-between two prevailing points of view on business today.
Roger L. Martin • The Design of Business
What organizations dedicated to running reliable algorithms often fail to realize is that while they reduce the risk of small variations in their businesses,