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Order Defect Rate (ODR)
John Rossman • The Amazon Way: 14 Leadership Principles Behind the World's Most Disruptive Company
What matters for business is not the general behavior of prices, but the price differentials between selling prices and costs (the “natural rate of interest”).
Murray N. Rothbard • America's Great Depression
Price is a story, price is a signal, and price is a symptom of your strategy.
Seth Godin • This Is Strategy: Make Better Plans (Create a Strategy to Elevate Your Career, Community & Life)
Though price is just a number, it can evoke a complex set of emotions… Depending on context, the same price may be perceived as a bargain or a rip-off;
Dr. David Lewis • The Brain Sell: How the new mind sciences and the persuasion industry are reading our thoughts, influencing our emotions, and stimulating us to shop
Choose your anchor price to be substantially higher than your standard price.
Leigh Caldwell • The Psychology of Price: How to use price to increase demand, profit and customer satisfaction
Roy
@rdb
Pricing: Capture this value with value-based pricing or a proxy of it. Imagine price as a currency of value exchange. Most GTM companies can range 20 to 30% above or below the existing
Maja Voje • Go-To-Market Strategist: Everything You Need to Reach Product-Market Fit
Price it as a diagnostic package,
David C. Baker • The Business of Expertise: How Entrepreneurial Experts Convert Insight to Impact + Wealth
In fact, a competitive situation can induce a “feeding frenzy” for a scarce good, even among seasoned negotiators. Take the story of Barry Diller, an executive at the TV network ABC , who was considered a mogul for his success in the entertainment industry. But then, in 1973, he paid 3.3 million dollars for the right to show the movie The Poseidon
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