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What do you think is a fair price for this product/service?
Kristin Zhivago • Roadmap to Revenue: How to Sell the Way Your Customers Want to Buy
The customer is willing to pay a premium for a product or service out of principle.
Michael Eisenberg • The Tree of Life and Prosperity: 21st Century Business Principles from the Book of Genesis
Priceless: The Myth of Fair Value (and How to Take Advantage of It)
William Poundstone • 3 highlights
amazon.comThis is a new kind of caveat emptor, where consumers are going to have to search more to make sure that the offered price is fair. Consumers are going to have to engage in a kind of number crunching of their own, creating and comparing datasets of (quality-adjusted) competitive prices.
Ian Ayres • Super Crunchers: Why Thinking-by-Numbers Is the New Way to Be Smart
What matters for business is not the general behavior of prices, but the price differentials between selling prices and costs (the “natural rate of interest”).
Murray N. Rothbard • America's Great Depression
cautionary tale of the railroads not realizing they were in the “transportation”
Robert Rose • Managing Content Marketing
Walter Briggs
@walterbriggs
Reported ROI data show
Margaret Saponaro • Collection Management Basics (Library and Information Science Text Series)
They are efficient with respect to the information they manipulate and convey: As a one-dimensional price, it is the absolute minimum required for participants to interpret and sensibly respond.