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Rob Fitzpatrick • Write Useful Books: A modern approach to designing and refining recommendable nonfiction
Robbie Holts
Fredrik Backman • Beartown: A Novel (Beartown Series)
its own marketing Engaging with and supporting superfans and evangelists (and optionally teachers and trainers) When I fixed just the first issue — the purchase funnel — for The Workshop Survival Guide, sales jumped by 50% overnight, adding more than $10k to that book’s yearly royalties. When I applied the full list of optimizations to The Mom Test