Sublime

The key business model innovation was the hive (la ruche). Anyone can create a hive.

this model lays waste to the small business model that supported our great middle class.

Imagine if people could make their own money.

Our mantra: Start small. Scale fast. Fail cheap.”

http://dspace.mit.edu/handle/1721.1/34144

Continue the conversation at www.peersincorporated.com.

We persuaded close friends and employees to create complete personal profiles to fuel our start. But all too quickly we learned that we had vastly overbuilt the website.

Innovate and adapt, or disappear.