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The first school is represented by “classic designers,” such as my friends Dieter Rams and Kenji Ekuan, the late Ettore Sottsass, Jr., Mario Bellini, and Jonathan Ives. These designers can run their own studios or be corporate stars. Ten or fifteen years ago, I would have included myself in this group. This school’s approach to design is both logic
... See moreHartmut Esslinger • A Fine Line
Design Driven Innovation: Changing the Rules of Competition by Radically Innovating What Things Mean
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#21 Product Design - Karri Saarinen (Linear) | Builders' Studio: a Founder School by Slush
youtu.beInnovation has therefore focused on two strategies: quantum leaps in product performance enabled by breakthrough technologies, and improved product solutions enabled by better analysis of users’ needs. The former is the domain of radical innovation pushed by technology, and the latter of incremental innovation pulled by the market (see figure 1-1).
... See moreRoberto Verganti • Design Driven Innovation: Changing the Rules of Competition by Radically Innovating What Things Mean
design as making sense of things.
Roberto Verganti • Design Driven Innovation: Changing the Rules of Competition by Radically Innovating What Things Mean
A company looking for radical innovation of meaning does not get too close to users, because the meaning users give to things is bounded by the existing sociocultural regime. Instead, when investing in radical innovation of meaning, companies such as Artemide and Alessi take a step back and investigate the evolution of society, economy, culture, ar
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