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Storynomics: Story-Driven Marketing in the Post-Advertising World
amazon.com
Michael Hauge taught me that every good story is built on three foundational elements: character, desire, and conflict, also known as the plot.
Russell Brunson • Expert Secrets: The Underground Playbook for Converting Your Online Visitors into Lifelong Customers
the essence all drama is built on: change, and the internal struggle a character must undergo in order to achieve it.
John Yorke • Into The Woods: How Stories Work and Why We Tell Them
Storytelling is about bringing opposites together and stilling the conflict between order and chaos within.
John Yorke • Into The Woods: How Stories Work and Why We Tell Them
Instead of labeling angles, the writer suggests them by breaking single-spaced paragraphs into units of description with images and language subtly indicating camera distance and composition.
Robert McKee • Story: Style, Structure, Substance, and the Principles of Screenwriting
the author will actively pursue a specific goal (the point they are trying to make), positing a theory, exploring it and coming to a conclusion.
John Yorke • Into The Woods: How Stories Work and Why We Tell Them
like any good crisis point it forces Michael to confront his earlier actions.
John Yorke • Into The Woods: How Stories Work and Why We Tell Them
the two most powerful scenes in a story are the last two act climaxes.
Robert McKee • Story: Style, Structure, Substance, and the Principles of Screenwriting
The choices they make will illustrate their character.