Sublime
An inspiration engine for ideas
Fail How To (Not) Wieden+Kennedy Amsterdam Or: Why There Is No Audience For What We Make And Why That Truth Will Set Us Free
The text critiques common marketing assumptions, emphasizing that most consumers lack strong relationships with brands and suggesting that marketing efforts should focus on engaging a broader audience rather than nurturing fan loyalty.
Linkprovided my point of reference.
Martin Gurri • Revolt of the Public and the Crisis of Authority in the New Millennium
Hola - Chao
It tells the story of Joel, a Venezuelan boy who moves to Miami, befriends Ari, and writes a book for him before he leaves to live in Panama.
Link
tracked—and then revised or adapted as circumstances dictate.
