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The Vignelli Canon
The Vignelli Canon outlines fundamental design principles, emphasizing semantics, syntactics, and pragmatics, along with the importance of discipline, appropriateness, and visual power for effective and timeless design practices.
rit.edu
The Elements of Style: Classic Edition (2018): With Editor's Notes, New Chapters & Study Guide
amazon.com
Quousque Tandem…
Jan Tschichold, 1959
In Switzerland, a few years ago, there was a rumor about the possibilities of a “Swiss” typography. I do not believe in the value of a “national” typography. The attempt to create a “national” typography is certainly, to my mind, a fallacy. Still, even when such an approach is expressly avoided, it is in practice
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This Just In: Chopstick Sleeves as Emissaries of Japanese Typography and Culture
Angie Wangletterformarchive.org
"Write in a way that comes naturally," "Revise and rewrite," "Do not explain too much," and the rest; above all, the cleansing, clarion "Be clear."
William Strunk JR. and E.B. White • The Elements of Style, Fourth Edition
