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Today, the Cayenne accounts for about half the company's total profit, with the venerable 911 generating a third.
Georg Tacke • Monetizing Innovation: How Smart Companies Design the Product Around the Price
under 2,000 pounds and under $2,000”—were
John Doerr • Measure What Matters: How Google, Bono, and the Gates Foundation Rock the World with OKRs
To set the scene, let me divide the history of the automobile, from a commercial standpoint, into three periods. There was the period before 1908, which with its expensive cars was entirely that of a class market; then the period from 1908 to the mid-twenties, which was dominantly that of a mass market, ruled by Ford and his concept of basic transp
... See moreAlfred P Sloan Jr. • My Years With General Motors
Organizing Genius: The Secrets of Creative Collaboration
Patricia Ward Biederman • 2 highlights
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A Ghost's Memoir: The Making of Alfred P. Sloan's My Years with General Motors (The MIT Press)
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The book is: Car Guys vs. Bean Counters: The Battle for the Soul of American Business.
Dan Kennedy • No B.S. Ruthless Management of People and Profits: No Holds Barred, Kick Butt, Take-No-Prisoners Guide to Really Getting Rich
