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Leaders in the Membership Economy know how to work membership into people’s days.
Robbie Kellman Baxter • The Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue
The Forever Transaction: How to Build a Subscription Model So Compelling, Your Customers Will Never Want to Leave
amazon.com
Membership is about connection and access over privacy and ownership—and not everyone values these the same way
Robbie Kellman Baxter • The Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue
The more the organization understands its customers’ needs, wants, behaviors, and attitudes—that is, much more than their raw demographics—the better it can serve those needs.
Robbie Kellman Baxter • The Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue
Retention Point: The Single Biggest Secret to Membership and Subscription Growth for Associations, SAAS, Publishers, Digital Access, Subscription Boxes and all Membership and Subscription Businesses
amazon.com
Membership is about connection and access over privacy and ownership—and not everyone values these the same way.
Robbie Kellman Baxter • The Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue
Escaping the Build Trap: How Effective Product Management Creates Real Value
Melissa Perri • 1 highlight
amazon.com
Ownership and access are at two ends of a continuum, and right now the pendulum is swinging away from owning.