Sublime

This is all very good news, for writers and for readers. Filtering news and adding useful commentary is a nontrivial task, it’s hard to scale, and scaling it in one domain doesn’t imply skill in doing it somewhere else (if I switched places with someone who wrote a sports newsletter, we’d both lose all our readers). But the subscription newsletter... See more

His point is that Brud can create digital characters who are infinitely more scalable and globally appealing. A digital celebrity could theoretically produce unlimited content for unlimited languages and cultures: she could produce a dozen Instagram photos, release a feature-length film, and give six interviews—all in a single day.