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Rule of thumb: Opinions are worthless.
Rob Fitzpatrick • The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you
It’s not about “how many” meetings. It’s about having enough for you to really understand your customers.
Rob Fitzpatrick • The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you
Rule of thumb: People know what their problems are, but they don’t know how to solve those problems.
Rob Fitzpatrick • The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you
If there isn’t a clear physical or digital location at which you can find your customer segment, then it’s probably still too broad.
Rob Fitzpatrick • The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you
We want to find the truth of how to make our business succeed. We need to dig for it—and dig deep—but every question we ask carries the very real possibility of biasing the person we’re talking to and rendering the whole exercise pointless.
Rob Fitzpatrick • The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you
Superfans: The Easy Way to Stand Out, Grow Your Tribe, And Build a Successful Business
amazon.com
(e.g. customers, investors, industry experts, key hires, etc).