Sublime

its own marketing Engaging with and supporting superfans and evangelists (and optionally teachers and trainers) When I fixed just the first issue — the purchase funnel — for The Workshop Survival Guide, sales jumped by 50% overnight, adding more than $10k to that book’s yearly royalties. When I applied the full list of optimizations to The Mom Test

Don't pitch blind

The most important thing I learned was consistency.

(e.g. customers, investors, industry experts, key hires, etc).