Sublime

Author profile (filled out and linked via Author

Rule of thumb: Opinions are worthless.

— especially for an unproven author who lacks a pre-existing audience — is

are going to promote your own book,

Generation), who each ended up getting

its own marketing Engaging with and supporting superfans and evangelists (and optionally teachers and trainers) When I fixed just the first issue — the purchase funnel — for The Workshop Survival Guide, sales jumped by 50% overnight, adding more than $10k to that book’s yearly royalties. When I applied the full list of optimizations to The Mom Test

keeping it casual.

— especially for an unproven author who lacks a pre-existing audience — is