Sublime

Roblox is not an overnight success. We’ve been around for about 15 years. The vision of our founder was something he called human co-experience: people doing things together in synchronous 3D spaces. I think people call that the metaverse now, but it’s always been what we focus on. A lot of people called us a game company, for years. We kind of bri... See more

Our fastest-growing age cohort is 17 to 24. That segment is growing the fastest. Roblox doesn’t really do traditional marketing. We grew entirely through organic network effects. One network effect is the UGC network effect. The more creators we have producing content, the more audience that attracts.

Fuller is something of a philosopher of digital design; his podcast “Scratching the Surface” canvasses experts in the field. In the past decade, he argues, a “user-centered” approach to design has been replaced by what he has taken to calling a “corporation-centered” approach. Rather than optimizing for the user’s experience, it optimizes for the e... See more

We have people that build experiences on our platform. We have people who build tools for other creators that work on our platform. We have people who build assets. It’s a very complex creator ecosystem that we’ve spent the last 15 years building.