Sublime
An inspiration engine for ideas
Creator Economy- anyone who is creating community around original content.
Sam Yam • a16z Podcast: How the Passion Economy Is Redefining Work | Andreessen Horowitz
Playbooks for creating viral products
- Novelty/Entertainment
- Instrumented
James Currier • Viral Effects Are Not Network Effects
The campaign is genius in its inherent virality—it’s accessible, it’s simple, it’s easy-to-understand. Most importantly, it can be remixed endlessly.
Rex Woodbury • Viral Growth: How to Keep Lightning in the Bottle ⚡️

and disseminate their own creative content on the internet — from videos on YouTube and
Siddhartha Aneja • Taking Root: The Growth of America's New Creative Economy
Companies can either be tribes or civilizations.
Erik Torenberg • Emil Michael (ex CBO at Uber)

