Sublime

Creator Economy- anyone who is creating community around original content.

Playbooks for creating viral products

1.  Novelty/Entertainment


2. Instrumented

and disseminate their own creative content on the internet — from videos on YouTube and

Companies can either be tribes or civilizations.

Over the past ten years, media companies have responded to their loss of audience by creating “viral” editorial that performs well inside the platform’s engagement-at-all-costs ecosystem. Predictably, however, quality editorial – the context journalists create for a living – rarely qualifies as viral.