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Maintaining relevance doesn’t necessarily mean that you are consistently relevant to the same people. As your strengths deepen and creep, you may need a different audience if you want to remain relevant to anybody.
David C. Baker • The Business of Expertise: How Entrepreneurial Experts Convert Insight to Impact + Wealth
The Follow-Through
April Dunford • Sales Pitch: How to Craft a Story to Stand Out and Win
Revisiting Lifetime Value and Customer Acquisition
digitalnative.substack.comdigitalnative.substack.com


I could point to one thing that drags people away from long-term relevance it is that they spend their best efforts on a single client instead of spending their best efforts on developing perspectives and processes for all of their clients.
David C. Baker • The Business of Expertise: How Entrepreneurial Experts Convert Insight to Impact + Wealth
Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses
amazon.com