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David C. Baker The Business of Expertise: How Entrepreneurial Experts Convert Insight to Impact + Wealth

Revisiting Lifetime Value and Customer Acquisition

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My Life in Advertising

Claude Hopkins

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Rethinking Work: Seismic Changes in the Where, When, and Why

Rishad Tobaccowala

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David C. Baker The Business of Expertise: How Entrepreneurial Experts Convert Insight to Impact + Wealth

Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses

Joe Pulizzi

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Eugene Wei – Tech, Media, and Culture - [Invest Like the Best, EP.117]

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