Sublime
An inspiration engine for ideas

Sharing data around shifting trends in consumer behavior.
Martina Lauchengco • Loved: How to Rethink Marketing for Tech Products (Silicon Valley Product Group)
The Business of Expertise: How Entrepreneurial Experts Convert Insight to Impact + Wealth
David C. Baker • 6 highlights
amazon.com
Ari Lewis • How Dave Portnoy Single Handedly Changed the Media Business Forever — Ari Lewis

“the anxiety of doing something that is not conventional is a major sense of something being heavily burdened with risk. And if you're a senior, if you're a CEO or you're a C-suite person, and you see something that doesn't feel familiar, you feel that it's either heavily risky or it's not going to work, because that's not the way X other brands in
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Demographics never get close enough to capture the nuances that make me who I truly am. However, my tribes do, which makes tribes a better means of segmenting the market than demographics. Plus, people self-identify by their tribes and adhere to the cultural characteristics of the tribes, and of the congregation more broadly. Therefore, our
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