Sublime

The ingredients of the solution are intrinsically familiar. We need to rethink our relationship to prices. The price of something is principally determined by what it cost to make, not how much human value is potentially to be derived from it.

it would not be necessary to pay for everything at

In Locke’s own day, his chief philosophical opponents were the Cartesians and Leibniz.

one can never know with absolute certainty how customers will react to a price change . If we raise prices, will customers remain loyal or will they run in droves to the competition? Will they really buy more, if we cut prices?