Sublime

Discover for value and then deliver on that value. Use your product vision as a lens to focus your discovery, but use the qualitative feedback from your customers to refine what you deliver.

This product is your flagship and will carry the dual duties of delivering massive value to the customer and the business, while also acting as the tallest peak in your publicity engine.

Drug dealers get it right

Computer

“We’re trying to understand what the customer’s main pain is so we’re able to clearly articulate that,”

At Basecamp, we build products we need to run our own business. For example, we wanted a way to keep track of whom we talked to, what we said, and when we need to follow up next. So we created Highrise, our contact-management software. There was no need for focus groups, market studies, or middlemen. We had the itch, so we scratched it.