Sublime
An inspiration engine for ideas
Christophe Stoll
@nitrada
Tobias Rechsteiner
@trechsteiner
Theodor Ganzwohl
@t.farnsworth
Eric Hingst
@ehingst
Becca Rathgeber
@brathgeber
Cris Rieder
@crisrieder
Fail How To (Not) Wieden+Kennedy Amsterdam Or: Why There Is No Audience For What We Make And Why That Truth Will Set Us Free
The text critiques common marketing assumptions, emphasizing that most consumers lack strong relationships with brands and suggesting that marketing efforts should focus on engaging a broader audience rather than nurturing fan loyalty.
LinkBizjournal.com
Christopher Kai • Big Game Hunting
Hieronymus Archivist
@neoarchiver