Sublime
An inspiration engine for ideas
The link between the attributes and brands – how to measure this relationship?
Jenni Romaniuk • Better Brand Health eBook
Trusted Brands
Zach Goldstein , Dani Grant and Nick Grossman – May 29, 2019
We recently held our annual CEO summit where 65 of our portfolio company CEOs came together in NYC. Because we had updated our thesis since last year’s summit, we wanted to share some of our thinking with the group around trusted brands, one of the newer concepts added to... See more
Zach Goldstein , Dani Grant and Nick Grossman – May 29, 2019
We recently held our annual CEO summit where 65 of our portfolio company CEOs came together in NYC. Because we had updated our thesis since last year’s summit, we wanted to share some of our thinking with the group around trusted brands, one of the newer concepts added to... See more
Dani Grant • Trusted Brands | Union Square Ventures
This approach uses the individual brand-attribute linkage data
Jenni Romaniuk • Better Brand Health eBook
Brand Thinking
Colin Raney • 2 cards
disproportionally affect a sub-set of brands in the category.
Jenni Romaniuk • Better Brand Health eBook
Double Jeopardy – Growth comes mainly through expanding the customer base in any time period, which means that understanding how your brand is present in the memories of very light/non-buyers of your brand is key to growth. 2Brand user profiles hardly differ – A brand’s customer base profile should mimic that of the category, meaning the tracker
... See moreJenni Romaniuk • Better Brand Health eBook
Our agency is getting big. That’s something to be happy about. But it’s something to worry about, too, and I don’t mind telling you I’m damned worried. I’m worried that we’re going to fall into the trap of bigness, that we’re going to worship techniques instead of substance, that we’re going to follow history instead of making it, that we’re going... See more
Sari Azout • Article
factors relevant to be an acceptable member of the category to ensure the brand does not underperform.
