Sublime
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I’ve always had a personal mission to create brands that change the world. I seek to do this with every client, even if they only reach one hundred people a day. I believe organizations of all sizes can create brands that delight, inspire, and make the world a better place—in big or small ways—while still making stockholders or owners happy.
Maria Ross • Branding Basics for Small Business, 2nd Edition: How to Create an Irresistible Brand on Any Budget
In the Influencer 2.0 era, anyone will be able to launch a brand.
Rex Woodbury • The Evolution of the Influencer
SIRFs Up - Catching the Next Wave in Marketing: The Story of How Spend to Impact Response Functions (SIRFS), Algorithms and Software Are Changing The Face of Marketing
amazon.com
Yet just ~5% of advertising dollars target Boomers.
Rex Woodbury • Building for the Barbells
Perceived value: