Sublime
An inspiration engine for ideas
Openness is key for leadership in today’s BANI world, says Gautam John
Anjali Hanssocietalthinking.orgThis approach makes multivariate analysis easier, and achieves statistically significant results with smaller sample sizes, making research less expensive.
Jenni Romaniuk • Better Brand Health eBook
Brand Awareness measurement
Jenni Romaniuk • Better Brand Health eBook
Which brand memories are useful for buyers?
Jenni Romaniuk • Better Brand Health eBook
Streets are saying the 2009 post-GFC Marc Rowan Reunion speech/q&a hosted by the Jewish Enrichment Center alpha is free
Only pre-CEO public address by Rowan
Only pre- or post-CEO public address focusing on Rowan personally, instead of on Apollo
https://t.co/O9JE6Kv8uz
Taylor Hodgex.combest measure to understand the brand’s relative performance on this role is prompted awareness of a brand’s non-buyers.
Jenni Romaniuk • Better Brand Health eBook
inflates the scores of small brands.
