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Reetam
@bizwiz
explore the role of brand memories in buying situations.
Jenni Romaniuk • Better Brand Health eBook
Relying on creatives or niche experts (e.g., wine or book editors) is not a novel concept, though I do think we’re leaning on them more heavily as an antidote to algorithmic recommendations, and I know they’re working harder to produce differentiated suggestions.
Michelle Rose Joseph • No. 13 — Reclaiming Discovery From the Algorithms
Unprompted retrieval is cognitively more difficult than prompted retrieval; and as for TOM, the brand needs to also be more easily retrieved than every other competitor, which introduces another hurdle
Jenni Romaniuk • Better Brand Health eBook
In both repertoire and subscription markets, the most affected groups were non-buyers and smaller brands.
Jenni Romaniuk • Better Brand Health eBook
better/faster/cheaper.
Patrick Vernon • Venture Capital Strategy: How to Think Like a Venture Capitalist
the subject of digital technology and spaces focuses on what digital technology might do for us, this book explores what the same technology might do to us.
John A. McArthur • Digital Proxemics: How Technology Shapes the Ways We Move (Digital Formations Book 110)
Do remember design for the category.