Sublime
An inspiration engine for ideas
lack of individual level discrimination –
Jenni Romaniuk • Better Brand Health eBook
by repurposing that same source material around a clear value proposition,
Rob Fitzpatrick • Write Useful Books: A modern approach to designing and refining recommendable nonfiction
. The idea is to index where the opportunities are modest and to seek skill where they are abundant
Michael J. Mauboussin • Understanding skill - a paradox
Stronger form
Jenni Romaniuk • Better Brand Health eBook
approaches for detecting brand deficiencies,
Jenni Romaniuk • Better Brand Health eBook
The Sincerity Dilemma