Sublime
An inspiration engine for ideas
Agency & Action
Amy Gallagher • 1 card
Tome, por exemplo, o filme WALL-E, conhecido inicialmente como Trash Planet. Por muito tempo, aquele filme terminava com nosso robô compactador salvando EVE, sua amada androide, da destruição num depósito de lixo. Mas havia alguma coisa a respeito daquele final que incomodava, que nunca parecia bem. Tivemos inúmeras discussões a esse respeito, mas
... See moreEd Catmull • Criatividade S.A.: Superando as forças invisíveis que ficam no caminho da verdadeira inspiração (Portuguese Edition)
An emotive appeal uses descriptive copy and evocative imagery to paint a picture of the benefits your prospect will experience. An effective emotive page creates an aspirational picture that resonates with the prospect’s desires.
Chris Goward • You Should Test That: Conversion Optimization for More Leads, Sales and Profit or The Art and Science of Optimized Marketing
Ben Perez • Incentive Design & Tooling for DAOs
concern, or shifts in moods in group settings, the more skilled you will be in maneuvering through the social wilds of your life.
Travis Bradberry, Jean Greaves • Emotional Intelligence 2.0
Purpose and emotion are intimately entwined.
Todd Herman • The Alter Ego Effect: The Power of Secret Identities to Transform Your Life
Your ACTION-IDEA should be able to move listeners who merely hear it just as they would be moved if they saw an entire movie made from your screenplay.