Sublime

Emotion is the goose that lays the golden eggs, hatching stock market movement—but not the other way around. There’s no chicken-and-egg cycle to be found.

wringing out the emotions of the audience is the name of the game.

An Inciting Incident must “hook” the audience, a deep and complete response. Their response must not only be emotional, but rational.

Make It Emotional

“As an emotional catalyst, wealth maximization lacks the power to fully mobilize human energies,”

fear. In speculation when the market goes against you you hope that every day will be the last day—and you lose more than you should had you not listened to hope—to the same ally that is so potent a success-bringer to empire builders and pioneers, big and little. And when the market goes your way you become fearful that the next day will take away