Sublime

Email from @david_perell to @tylercowen ✅ Personalized ✅ Social Proof ✅ Clear CTA Amazing email—that led to some amazing things. The personal touches at the beginning show clear effort. Tons of social proof (Neil deGrasse... See more

i refused to send cold emails. so, we sent custom doormats to 100+ of the hottest startups instead. "your shoes look good. do your SOCs 2?" (spoiler: it got us more responses than weeks of cold emails.) https://t.co/Y7DCS3Hxhf

Say what you want. But this is a cold email masterclass. https://t.co/5jeqwnhaHe

Here's another cold email from a stranger -> job at @stripe. 📧️🌟️ This one is extra special because it has the twist that we *created a new role* for this great person and they took @faderp's Applied probability models in marketing course. These facts are highly correlated! https://t.co/BDDHwgf13C

When you put it all together — power over who gets through to you, purpose-built boxes for the different flavors of emails, dedicated workflows, strong privacy protections, and an innovative, integrated calendar — it’s like magic .

One year since the best "job pitch" I've ever received. Lesson: Shoot your shot.