Sublime

Pluralistic-Green strives for bottom-up processes, gathering input from all and trying to bring opposing points of view to eventual consensus. Orange glorifies decisive leadership, while Green insists that leaders should be in service of those they lead.

Green Organizations retain the meritocratic hierarchical structure of Orange, but push a majority of decisions down to frontline workers who can make far-reaching decisions without management approval.

Good brands include Organifi Green Juice, Living Fuel SuperGreens, Athletic Greens, and EnerPrime.

Pluralistic—Green paradigm13 The Achievement-Orange paradigm replaces Amber’s absolute truth of right and wrong with another standard: what works and what doesn’t. The Pluralistic-Green worldview holds that this idea is still too simplistic. There is more to life than success or failure. Pluralistic-Green is keenly aware of Orange’s shadow over peo

He uses green for activities that generate energy, yellow for neutral activities, and red for draining ones.

Yet Green has, like the previous stages, come up with its own breakthrough organizational model, adding three breakthroughs to the previous Orange model. Some of the most celebrated and successful companies of the last decades—companies like Southwest Airlines, Ben & Jerry’s, and The Container Store, to name only few, are run on Green practices