Sublime
An inspiration engine for ideas





We ship often
Shipping early is not enough. We also need to keep shipping tiny iterations daily instead of waiting months to ship something big.
Having a strong sense of urgency , and making hard decisions fast is how we enable that process. Our sprints only last 1 week and are quite short when compared to the rest of the industry - this is by... See more
Shipping early is not enough. We also need to keep shipping tiny iterations daily instead of waiting months to ship something big.
Having a strong sense of urgency , and making hard decisions fast is how we enable that process. Our sprints only last 1 week and are quite short when compared to the rest of the industry - this is by... See more
How we ship new features · Resend


Suppose a startup is testing a new customer acquisition strategy. Instead of launching a full-blown marketing campaign, it starts small, running a limited ad campaign with basic content to gauge audience engagement. As it iterates, it scales up what works and swiftly pivots away from what doesn’t. This approach allows it to quickly identify what... See more