Sublime

Before J. Crew was called J. Crew, it was Popular Merchandise. Some of the early catalogs remind me of stuff that used to be sold at Seattle's upscale womenswear boutique Totokaelo. Founder Jill Wenger now does Roucha. Many styles seen here are now on the luxury market https://t.co/SMVIT5T2os

https://t.co/rOZZJecH5Y

And it had that winning amalgamation of familiarity and desire: At the end of the show, Mr. Lauren emerged in a just-running-errands-on-a-Saturday outfit — olive button-down shirt, sleeves slightly rolled up, tucked into beige cargo pants — and waved to the crowd. (Familiarity.) At that very moment, the barn door behind him opened, revealing a... See more