Sublime

Each quarter we try to study an admirable company and discuss it with our Operating Group managers and board members. We focus on high performance conglomerates that have demonstrated at least a decade of superior shareholder returns.

MBOO analysis revealed that the sales reps were systematically destroying value by bidding too low, which increased their chance of winning the business but reduced the profits to the company

time bound and unambiguous,

drafted

OKR has a single owner,

tracked—and then revised or adapted as circumstances dictate.