Sublime
An inspiration engine for ideas
In the immortal words of Walter Paepcke, founder of the Container Corporation of America, “packages are not just commodities; they are communications .” 10
Places Journal

Let My People Go Surfing: The Education of a Reluctant Businessman--Including 10 More Years of Business Unusual
Naomi Klein • 1 highlight
amazon.com
Can a company that wants to make the best-quality outdoor clothing in the world be the size of Nike? Can a ten-table, three-star French restaurant retain its third star when it adds fifty tables? Can you have it all? The question haunted me throughout the 1980s as Patagonia evolved.
Yvon Chouinard • Let My People Go Surfing: The Education of a Reluctant Businessman


The Excellence Dividend: Meeting the Tech Tide with Work That Wows and Jobs That Last
amazon.com
I’m Jane Smith, the founder and CEO of Wild Widgets. Industrial Magazine named us Top Widget Maker of the Midwest, which was a huge honor in our business. I’ve scaled back from six to two staff and am looking to build
Danielle LaPorte • The Fire Starter Sessions: A Soulful + Practical Guide to Creating Success on Your Own Terms
Each quarter we try to study an admirable company and discuss it with our Operating Group managers and board members. We focus on high performance conglomerates that have demonstrated at least a decade of superior shareholder returns.