Sublime
An inspiration engine for ideas
Sublime founder Sari Azout on... Sublime
youtu.beSublime is not just a product – it's a journey, a community, a point of view on productivity and meaning.
Maria Tangarova • How to Make Users Go ‘Whoa’
Swift.org
swift.org

Over the past 13 years, Swift has perfected the pop culture feedback loop: Sheshares updates about her life and drops hints about new music, which fans thengobble up and re-promote with their own theories, which Swift then re-shares on herTumblr or incorporates into future clues. [...] "I've trained them to be that way," shesays of her fans' astute... See more
Libby Marrs • I Would Very Much Like To Be Excluded From This Lore
Camera Girl
ideanow.online
of the word “our” as in “our album.” She wanted the fans to know that since she wrote the album for them, it was essentially their album, too. And now their album was being recognized for being one of the best that year. This was retweeted 7,881 times by fans.
Jackie Huba • Monster Loyalty: How Lady Gaga Turns Followers into Fanatics

