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Rachel Botsman on LinkedIn: A powerful reminder of the importance of trust in our lives: For over 80… | 10 comments
Rachel Botsmanlinkedin.com
Community unlocks the ability to scale value creation, with a relatively small team. It’s how Duolingo is able to run 2,600 events every month with a community team of three people. It’s how 83% of questions asked by Salesforce customers are answered by other customers. It’s how a subreddit with 155,000 members helps Notion users exchange ideas for... See more
David Spinks • A Founder’s Guide to Community
Danielle Cadhit
@danecads
Reminder: Lots of Connections ≠ Lots of Friends
Rachel Greenspan • 3_TRENDS_Vol.13: Rachel Greenspan: Undecorated (Online) Homes, Career M&A + Rolodex Death
Employees have on average 10 times more social connections than a brand does, and brand messages reached 561 percent further when shared by employees vs. the same messages shared via official brand social channels. Brand messages are reshared 24 times more frequently when distributed by employees vs. the brand (Burke 2017).
William Arruda • Digital You: Real Personal Branding in the Virtual Age
By compounding individual curiosity, social flow has three powerful effects—and it’s these that make a community uniquely valuable, much more so than its members’ status or strategic influence.
Anne-Laure Le Cunff • Tiny Experiments: How to Live Freely in a Goal-Obsessed World
To build community, companies have to learn to distribute control.