Sublime

“access is better than ownership.”

(Freecardboardboxes.com)

sharing is convenient, secure, and more cost-effective than ownership.

The result is an invaluable collective wisdom impossible to replicate elsewhere.

The convergence of social networks, a renewed belief in the importance of community, pressing environmental concerns, and cost consciousness are moving us away from the old top-heavy, centralized, and controlled forms of consumerism toward one of sharing, aggregation, openness, and cooperation.

community among members, and to tailor recommendations to individual tastes.

collectives, and communes—are being refreshed and reinvented into appealing and valuable forms of collaboration and community. We call this groundswell Collaborative Consumption.

We are turning products into services, even if we’re not conscious of it.