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The key to your product probably won’t be that it’s new. It’ll be that it’s different, even if it’s just in one small way.
Ryan Daniel Moran • 12 Months to $1 Million: How to Pick a Winning Product, Build a Real Business, and Become a Seven-Figure Entrepreneur
The less energy we waste regretting the past or worrying about the
Ryan Holiday • Stillness Is the Key
Zynga, it was all about D1 users—that is, users who came back after the first day.
Ryan Holiday • Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising
It is my job as the marketer of my work to make people care, and that’s not going to be possible if I start with any illusions or entitlements. Instead, I’m going to start fresh. I’m going to win my readers, customers, and fans for the first time, one person at a time, all over again.
Ryan Holiday • Perennial Seller: The Art of Making and Marketing Work that Lasts
“It starts by wanting to create a classic.”
Ryan Holiday • Perennial Seller: The Art of Making and Marketing Work that Lasts
Ryan Holiday, best-selling author of “The Obstacle Is The Way” and “The Daily Stoic” is a great example. After “The Daily Stoic” became a best-selling book, he realized (through data) his readers wanted more information about stoicism. So he launched dailystoic.com, where he now sells memento mori medallions, rings, pendants, “The Daily Stoic
... See moreNicolas Cole • The Art and Business of Online Writing: How to Beat the Game of Capturing and Keeping Attention
part. “I don’t think anyone can actually set out consciously to produce a masterpiece,” he said. “I think what we do is to tell the best story we can, the best way we can, and produce it in the best way possible, and then see how the world reacts to it.” Ignore what other people are doing. Ignore what’s going on around you. There is no competition.
... See moreRyan Holiday • Perennial Seller: The Art of Making and Marketing Work that Lasts
Knowledge—self-knowledge in particular—is freedom.
Stephen Hanselman • The Daily Stoic: 366 Meditations on Wisdom, Perseverance, and the Art of Living
At some point in every project I work on, I find myself recommending that the creator take the time to consult the book The 22 Immutable Laws of Marketing. The first seven laws of this classic marketing tome deal with the art of positioning and packaging. Not branding or style, but something deeper and also broader.