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For high-priced products, however, the opposite is true. For things like laptops or other big-ticket items, framing price reductions in dollar terms (rather than percentage terms) makes them seem like a better offer.

Jonah Berger • Contagious: Why Things Catch On

Catering to the price-conscious is a losing battle.

github.com • Open Source Does Not Win by Being Cheaper

For example, why does water, which is essential for life, cost nothing, while diamonds, which are mere ornaments, are highly valued? The resolution to this problem turned out to be in the effects of scarcity: goods whose supply is low relative to demand will command a higher price than goods whose supply is abundant relative to demand.

Philip Auerswald • The Coming Prosperity: How Entrepreneurs Are Transforming the Global Economy

In other words, the higher the listing price—the first price they saw—the higher the estimated price.

Dan Ariely • Dollars and Sense

Super-AggregatorsWhat makes Facebook and Google unique is that not only do they have zero transaction costs when it comes to serving end users, they also have zero transaction costs when it comes to both suppliers and advertisers.Start with supply: not only is the vast majority of online content accessible to Google’s search engine (unsurprisingly,... See more

stratechery.com • The Super-Aggregators and the Russians

Rent The Runway and the ‘end of ownership’ question

Dan Frommer newconsumer.com

The price of payments

open.substack.com

varying price sensitivities.

Sunil Gupta • Driving Digital Strategy: A Guide to Reimagining Your Business

Most remarkable of all, however, was that each book was priced according to Amazon’s website algorithm, which adjusts prices in real time based on supply and demand.