Sublime

While the price tag was originally conceived because Quakers thought it was immoral to charge different prices to different people, it caught on because industrialists and big organizations liked the efficiency.

Prime is a powerful loyalty program that gets customers to spend more and more money on the platform.

For high-priced products, however, the opposite is true. For things like laptops or other big-ticket items, framing price reductions in dollar terms (rather than percentage terms) makes them seem like a better offer.

Are there risks in doing this? Yes! If the potential buyer s with a willingness to pay $120 or more find a way to get the product at $90, our profits will look a lot worse than if we had a uniform price of $105.

Some apps just live on borrowed time (and venture capitalist money), providing free service until they get large enough that they can start earning — in other words, “grow first, monetize later.”[331]

Price is the maximally compressed signal of economically relevant information.