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Fail How To (Not) Wieden+Kennedy Amsterdam Or: Why There Is No Audience For What We Make And Why That Truth Will Set Us Free
The text critiques common marketing assumptions, emphasizing that most consumers lack strong relationships with brands and suggesting that marketing efforts should focus on engaging a broader audience rather than nurturing fan loyalty.
LinkPetrus Botman
@pjb
Pia Leichter
@pia
Peter Hagen
@peter
Curious about better reading, incentives / game design, bootstrapping, and too much more. Hopeful that Sublime will be a better Twitter for ideas.
Jörg Schroth
@joergs
PETER ORLOVACZ
@peteror
Peter Vogopoulos
@petervog
Peter Bartel
@peterpeter
Peter Gorgels
@pgorgels