Sublime
An inspiration engine for ideas
Before considering the subject of particular products it is advisable to outline the controlling purposes that presumably underlie the organization and proposed operations of the Corporation. That is, the whole picture should first be clearly drawn in order that the present particular subject may be considered, not just alone, but in its essential
... See moreJohn McDonald • A Ghost's Memoir: The Making of Alfred P. Sloan's My Years with General Motors (The MIT Press)
Title Name and location of the business, slogan, and contact information.
Walker Deibel • Buy Then Build: How Acquisition Entrepreneurs Outsmart the Startup Game
Everything we do in relation to Coke is intended to bring optimism to whatever the company touches—people, our portfolio, and our customers. But the way that’s experienced is different in each market.
Debbie Millman • Brand Thinking and Other Noble Pursuits
Business
Anuradha Pandey • 1 card
Kodak in photography, Kleenex in tissue, Xerox in plainpaper copiers, Hertz in rent-a-cars, Coca in cola, General in electric.
Jack Trout • Positioning: The Battle for Your Mind
Business
Itay Roth • 1 card
brands facing perception issues
Agalia Tan • 1 card
providers. Xerox (photocopiers to document services), Steelcase (office furniture to office furnishing systems), AT&T (phone products to communication packages), Pitney Bowes (postage products to mail management systems), and IBM (hardware and software goods to business solutions) all have made the core purpose of their business to sell the fun
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