Sublime
An inspiration engine for ideas
Timm
@timms
Matthew Lautenbach
@mrlautenbach
Armin Popp
@arminpopp
Steffen
@stibu
Fail How To (Not) Wieden+Kennedy Amsterdam Or: Why There Is No Audience For What We Make And Why That Truth Will Set Us Free
The text critiques common marketing assumptions, emphasizing that most consumers lack strong relationships with brands and suggesting that marketing efforts should focus on engaging a broader audience rather than nurturing fan loyalty.
LinkHolmer Ehrenhauss
@holm
Christophe Stoll
@nitrada
Matthias Hartmann (Tagwerk-Berlin)
@tagwerk
Kai Müller
@kaimueller