Sublime
An inspiration engine for ideas
More than a product, we were trying to sell an idea—a spirit.
Phil Knight • Shoe Dog: A Memoir by the Creator of Nike
An official at the United Nations recently said so: Nike is the gold standard by which we measure all apparel factories.
Phil Knight • Shoe Dog: A Memoir by the Creator of NIKE
Don’t tell people how to do things, tell them what to do and let them surprise you with their results.
Phil Knight • Shoe Dog: A Memoir by the Creator of Nike
we invented a water-based bonding agent that gives off no fumes, thereby eliminating 97 percent of the carcinogens in the air. Then we gave this invention to our competitors, handed it over to anyone