Sublime

An official at the United Nations recently said so: Nike is the gold standard by which we measure all apparel factories.

PHIL KNIGHT Cofounder and Chairman Emeritus, Nike Inc.

“How many multimillion-dollar companies can you yell out,

Then I sent two pairs to my old track coach at Oregon, Bill Bowerman. I did so without a second thought, since it was Bowerman who’d first made me think, really think, about what people put on their feet.

More than a product, we were trying to sell an idea—a spirit.

who wanted it.

Now I began to see Adidas as a second Grelle. Chasing them, being legally checked by them, irritated me to no end. It also drove me. Hard.

“tycoon” came from taikun, Japanese for “warlord.”